> Marketing Opportunity?.....

Marketing Opportunity?.....

Posted on Friday, April 10, 2009 | No Comments

I’d imagine that sometimes it’s quite difficult for people who work in shops and stores to position items in exactly the right place, and I’m sure they are many ‘professionals’ who get it right most of the time (like those who figured out putting fruit and veg in the first section of any supermarket to show off freshness and trick you psychologically).

Other times I’m sure that the placement of products is done purely by chance and coincidence.

This, however, I saw in my local Borders (or should I say “Paperchase”), and I’d like to think that the staff had realised the opportunity presented to them, thought about it a little bit and then thought, “To hell with it, it’s funny”.....


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