> Posted from the Past: MyForeverMe

Posted from the Past: MyForeverMe

Posted on Wednesday, March 23, 2011 | No Comments

Not being in the ‘start up’ business it’s very rare (actually this is my first time), that I get to review a new Internet start up that I haven’t read about anywhere else prior to my visit. But a colleague of mine is actively involved in the creation of this site so I’d be foolish not to be first with a review (Tech blogs are you listening? I’m available for hire).

So without further ado, here’s the run down.

The site is called ‘MyForeverMe’ and is designed to be used as a method to time delay your status updates to Facebook, Twitter or email. A simple idea, but then most start ups are the simplest of ideas that transform the face of the web once the word spreads and a niche is carved out for them, before becoming an essential tool for its users – as a prime example, who’d have thought a 140 character update service would ever be so popular?

In my opinion, the site looks amazing and could easily take its place amongst other social networking sites. The idea behind the site is strong too, but there is a jump to be made between what the site does and what the site is trying to achieve. Lets make no bones about it, the service is essentially time-delayed updates – but the use of these updates is being marketed around never forgetting to connect with your social network of friends at those times most appropriate.

Wishing someone a happy birthday for example; no one wants to forget a friend’s birthday and a social networking message is becoming more acceptable as a way to send on that message. I can easily see Anniversaries and other milestone events easily using a time delayed message delivered via MyForeverMe. An automated ‘Hallmark card’ for example for those who wish to set up statuses and forget.

As a man, I can totally appreciate this approach - forgetting that ‘special date’ can often lead to that uncomfortable conversation. But, I have doubts about what the service is trying to achieve overall and how it monetises itself.

(This is where I effectively end my relationship with my colleague with some home-truths and opinions. But it’s important that anyone who reads this that these are my opinions only and I’m more than willing to be proved wrong. I also realise its far easier to nit-pick, so I’ll explain myself and my opinions the best I can as I go).

For a start I’m not sure for how much longer social network status wishes of ‘happy birthday’ are going to continue to be acceptable; especially for those friends and family closest to you (imagine finding out that the ones you consider closest to have sent you a time-delayed message rather than taking the short time it takes to personally post a message). For me such status updates, @ replies or wall messages are always a little impersonal and may be considered even less so if they are time-delayed.

Signing up to the service gets you five free status updates, after this point, it’s done on a “pay per post” basis (credits can be purchased via PayPal). Other than the aforementioned ‘Happy Birthday/Anniversary’ messages, I can’t think of many other messages that I need to time-delay; perhaps I’m thinking too small and the ability to do this may open up a whole new market or need for such things.

In a world where smart phones are the norm and Internet access is available just about everywhere you go, through one form or another, it’s difficult to imagine a scenario where a time-delayed message will be needed. More so when you consider that the Facebook and Twitters of the world have designed their sites to be all about the here and now - “What are you doing?”, “What’s happening?” and “What is on your mind?” rather than “What will you be doing?”.

If there was a demand for time-delayed messages, and I find it hard believing that there is, then surely social networking services would have already created and integrated these features into their services – and more than likely free of charge? It’s the rise of ‘Internet everywhere’, mobile phones and apps that make posting an update instantly, so easily that kills MyForeverMe before it even leaves the starting blocks.

Is there a way for MyForeverMe to change their approach and become valuable? I believe there is – having done a quick search around the web for ‘time delayed tweets’ there certainly isn’t a service that does this on your behalf, the results I seem to find were all instruction sites of how you can code and achieve this yourself – and that’s the gap MyForeverMe needs to fill; it needs to re-position itself as that app, provide a valid reason for users to time-delay their messages that mean something more than live update and be free of charge. Monetisation can be achieved in other ways. But all of this needs to be done before someone else codes, replicates and does exactly this service free of charge.

Then again – maybe I’m wrong.

Perhaps I should write my follow-up blog post and time-delay it by a couple of years asking where the service is at now? Blogger will certainly allow me to do this – so perhaps it’s just me who doesn’t ‘get’ MyForeverMe just yet?

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