> Kindle It

Kindle It

Posted on Monday, July 11, 2011 | No Comments

A couple of weeks ago a good friend of mine was in town (not my town or his town anymore, but our town for so many years), which provided us with a good chance to catch up; one of our chosen topics of conversation was ebooks and tablets.


My chosen tablet is of course the Amazon Kindle; his weapon of choice is the Apple iPad.


Comparing the two is almost pointless, they are two very different devices with two very distinctive and different purposes, but I was fascinated by his views on the iPad as a reading device especially as I don’t think I could read from its screen for long periods of time verse the ‘Pearl’ eInk screen installed into the Kindle.


But my friend assured me that the iPad is fine for reading ebooks with, which I accepted but remain unlikely to switch my choice in technology just yet (regular readers will already know what I think of tablet devices, though my mind is slowly starting to change with the prospect of Windows 8 proving that full touch-enabled Windows experience).


Then the conversation turned; you see, my friend said he still preferred the touch and feel and smell of a traditional, paper-based book preferred to its electronic counterpart and openly mocked me for abandoning print in favour of the Kindle. Of course, this very change was something I wrestled with myself for some time before realising that as a child of the digital age, it makes perfect sense that the digital lifestyle is embraced throughout (that and a full bookshelf). Whilst I would find it extremely difficult to get rid of my paper-based books, the electronic version is the shift I’ve made moving forward; the exact same shift we all made in music from the CD to the MP3.


This changed my outlook slightly; is the reason my friend still prefers traditional print rather than ebook because of the limitations of the iPad or because he’s stuck in the past? He claims that it’s because he’s stuck in the past with the romantic notion of nothing being better than visiting a second hand book store and trawling through looking for the gems of literature.


That’s a concept I could have totally supported just a few months ago, but now my mind has been changed entirely; the price of ebooks at around £7 or less turns the prospect of buying a book from a luxury item to almost a price worth paying for a punt. Amazon’s ‘sample’ feature also helps the reader select titles that most appeal. My friend disagrees of course, by claiming that £7 is still a high price to pay for an ebook; but when you consider that the writer has spent considerable time writing said book, I don’t think it’s too high a price to pay.


After all this talk, we went an took to our seats at the cinema for a movie and it just so happened that the latest and last Harry Potter trailer was shown and I made the comment that I had no interest in seeing it or reading any of the books, to which the reply came that I should ‘Kindle it’ and understand the hype (I’m not going to, I still have no interest in the wizard boy).


That’s when I knew my argument for ebooks was valid and my selection of tablet correct; the product has been turned into a verb, one which can be used in everyday language, without having needed to be invented or prompted. Much like Google has been turned into a verb (‘Google it’), or to some degree Facebook (‘Facebook me’/’Friend me’), it appears that Amazon may have inadvertently tapped the ebook market through a clever strategy, a great product and capturing the audience and future success on their product name – so for your next book, forget about traditional print media, take a chance and go ahead and ‘Kindle it’.

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