For as long as I can remember,
I’ve been a fan of Microsoft products – and whilst I’ve been frustrated with
some of the problems that have occurred over the years and applied an endless
amount of patches and service packs, I remain undeterred and love them for who
they are and what they do.
Like many people this holiday
season I’ve also been reading the Steve Jobs Biography on my number one device
to gain an insight into the man, rather than the company (as a Microsoft kinda
guy, I’ve never been an Apple guy). What
I found fascinating however was the amount of innovation and focus that has
been instilled into the Apple culture, which doesn’t seem to translate into
Microsoft products quite so easily.
The question of whether Microsoft
can really innovate has been asked many times and answered many times by many
people, who all have differing views. My
opinion is that Microsoft can innovate (Kinect and the ‘different’ Windows
Phone concept being the most recent examples), but are often beaten to the
punch by other companies or they fail to promote their wares in the right way
(which result in other companies being perceived as beating Microsoft to launch
– speech recognition in the mobile space being an obvious example, up against
Siri).
Up until this point, I’d never
really understood the criticism of CEO Steve Ballmer, Microsoft is a huge
company that can’t be easy to manage, especially when so much is expected of
them. Let’s not forget that huge strides
have been made in the last year; the three screens strategy Microsoft have long
talked about is finally being unveiled in the form of Xbox (living room),
Windows Phone (mobile) and Windows 8 (desktop be that PC, laptop or
tablet). But it’s been a long time coming
(and is still coming when you look at the tablet market).
The frustrations with Microsoft
is that they simply do not move fast enough – Bill Gates has long banged the
drum for a world filled with tablet devices and yet only this year are they
really in a position to deliver something into that market.
It would be far too easy to say
that Microsoft are too easily distracted by things outside of their core
products and services, but many of these are essential for the future; surface
computing, holodesk, projector technologies and cloud services (Azure), are all
likely to break out into the real world at some point and any patents granted
between now and then are all money in the pockets of Microsoft. But they do need to keep focus more on what’s
happening now; mobile, tablets, Zune/iTunes entertainment services, etc. and
keep these in line with their ‘three screens’ strategy.
In the meantime, they need to
improve their marketing and communication.
I’ve written about this before, regarding how Microsoft need to scream
and shout about their developments and market like crazy to ensure the world
knows that they can innovate and still deliver technologies.
...they also need to stop
frustrating me.
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