> Nokia's Bold PR

Nokia's Bold PR

Posted on Saturday, August 18, 2012 | No Comments

The world we live in today is all around marketing and PR – as one companies go head-to-head with each other to score big with their customer base and the attraction of new customers willing to switch brands for the next feisty, hip, must-have device.
Whilst I love the gamesmanship, strategically used words/phrases and advertising in just the right way – the part I detest the most is when people in important positions, who should know better make outrageous claims and especially when those people are in the smartphone market.
Way back in 2009, Roger McNamee made the bold prediction that once Palm unleashed the Pre on the world, everyone would give up their iPhones:

"You know the beautiful thing: June 29, 2009, is the two-year anniversary of the first shipment of the iPhone ... Not one of these people will still be using an iPhone a month later."

Unsurprisingly, that didn’t quite happen – though in my opinion, it would have been a great prediction if it had turned out to be true, but it certainly grabbed a few headlines of news blogs around the world!
So when Chris Weber – Nokia’s Executive VP of Sales and Marketing – tweets that Samsung should take note of the next generation Lumia devices, I can’t help but cringe at what may lie ahead after such a bold statement. 

We already know that the next generation Lumia will, of course, run Microsoft Windows Phone 8 and will take advantage of all of the latest NFC gadgetry built into the software – but is this enough to progress the Nokia flagship phone into the territory of the popular Samsung Galaxy Android devices?  Perhaps Mr Weber knows something more than we do and hopefully, for Nokia, Microsoft and my sake (being a Nokia Lumia user), he’s going to be proved right on this one.
I’m excited for Windows Phone 8; it’s already a solid operating system that can only benefit by being brought closer to the Windows experience and technology.  My Lumia 800 contract is due to expire just around the time the new phones should be available – so I’m even more interested to see just what they have in store.


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